| Some interesting facts about modern watches: New prestigious brands usually begin to release limited editions exclusively, without releasing mass products. In recent years feeling a shift in demand more and more removed from ordinary customers, strives to take into account the requests of mini-groups of connoisseurs and the complex mechanics of luxury jewelry.
Diversity emerged in recent years, luxury brands is only apparent. All of them have emphasized the exclusivity, unusual appearance, the most fancy, albeit sometimes mindless mechanics with no savings on materials and manual labor. These common features confidently dominate the contemporary Haute Horlogerie, forcing to adapt to not only beginners, but also at home with history. Analysts argue that today mini-trends, calculated on a small group of people (in this case, the rich amateurs hours), eventually will dominate the market as a whole and grow like a snowball. Perhaps the most vivid analogy with what this is happening in watch making is the History of the iPod. The device, conceived as a portable storage medium for owners of Macs (which is negligible compared with the owners of PC), as a result has become a cult instrument, which generated a huge number of "clones".
Modern people do not just want to see themselves as "not like anything." They are divided into small communities of like-minded people and will recognize some external attributes. IPod fans can easily see each other in a crowd of little white and gray headphones. The characteristic melody mobile phone Vertu immediately lets you know in a coterie of "theirs". Expensive watches, whose release is limited to a few hundred or even dozens of copies a year, have much to tell those who know of the existence of the brand. For the modern customer belonging to a mini-group is more important than the possession of good quality, but we all know Patek Philippe Calatrava or Breguet Classique.
It turns out that to start a new watch brand the primarily target audience should be chosen (the more prestigious watch, the easier it is to select a group of people). Then find the initial capital (as says Nicolas Hayek, is enough for one million dollars) to come up with an original idea that will attract the attention of the elected community clients for at least two to three years. And you are in trend.
New LUX brands:
Angular Momentum:
2002. Achievements: The system disk indicating RDS and new techniques decor dials
Backes and Strauss:
2007. One of the oldest manufacturers of London faceted diamonds tries his hand at the junction of watch making and jewelry
Badollet:
2008 (first collection), place and year of foundation - Geneva, 1655.
B.R.M:
2005. The use of motorcycle motifs for housings and parts of the mechanism that rotates inside the housing on bearings
Cvstos:
2006. Timeless design and fashion of the innovative mechanisms of alloys
Cornelius and Cie:
Premiere - 2008 founded by a former member of the AHCI Kisom Engelbartsom
De Beers:
2005. Watch brand's largest miner of diamonds and the handler wants to repeat the path of Harry Winston
De Bethune:
2002. Own arrangements with the balance of an unusual form of platinum, titanium-platinum-ceramic body, your own perpetual calendar module
Dе Witt:
2002. Design (imperial columns), their own modules Constance Force
Franc Vila:
2005. Using new proprietary alloys. Single corporate design
Н. Mozer and Cie:
2005. Manufacturer classic in cases made of precious metals with exclusive complex mechanisms for soothsayer of the Geneva Grand Prix-2006 for the best complex clock
Hautlence:
2006. Brand pet Jaeger-LeCoultre Manufacture Guillaume Theta. Exclusive luxury watches "Aina" with an unusual display of precious metals in cabinets.
HD3:
2005. Brand Joerg Hayzeka and two young designers. Released in year 3 model with a circulation of 33 copies each. Exclusive design of complex bodies and exclusive mechanisms.
НТО (Horloger Technologies Original):
2001. Famous project Grand Voyager, dedicated rail mechanisms developed and made Vianney Alter
Jean Dunand:
2005. Named after the great master of Art Deco. In each model there must be a fundamentally new mechanism. Company shares owned by Thierry half of Lowe and Christophe to pe, who invents for each model exclusive modules
Kari Voutilainen:
2002. Mark founded the independent Finnish master. Produces in a few instances of timepieces with a stunningly accurate progress
Magellan:
2003. Hours after Magellan and in the form of a golf ball - a niche trend, which initially auditioned Roman Jerome
MB&F:
2007. Draft Maximilian Bussereau, unwind hour division Harry Winston. Released 30 copies of the same model year under the name Horological Machine No 1, No 2, etc. Complex double-hulled tourbillon with original design.
Mermod Freres:
2006. Revived under the leadership of Reuge Music. Model Primo 4 (musical clock with 4 disks) in 2007, competed for the "Golden arrow" with Richard Millholm
Metres du Temps:
2008. The newest brand of "monsters" of watch making Roger Dubois, Christophe Claret and Peter Speake-Marina. Plans to start manufacturing complex supermodels in ultra-limited quantity.
Roman Jerome:
2005. Produces elite watches "not for everyone" with exclusive designs
Rudis Sylva:
2007. The latest company that specializes in creating highly complex, largely experimental hours (first model - the tourbillon with two balances) in a very limited number.
Tiret:
2006. Famous for the very careful selection of diamonds. For every hour even an attached magnifying glass that the owner could make the highest quality stone.
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Past Sunday at 2 am America turned clocks back an hour ago - this ended the daylight saving time for this year. Europe adjusted clocks a week ago - they call it "summer time". The daylight saving time convention started in 1907 to use natural light for an extra hour and conserve energy.
