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| | If you've ever come out of the cinema hankering after a Pepsi, a Whopper burger or a spin in a Mercedes without knowing why, help is at hand. Branding consultants launched an Internet guide to the frequently bizarre world of movie product placement, the dark art by which consumer companies seek to gain exposure for their brands outside the normal context of ads. Soft drink giant Pepsi turns the table on arch-rival Coke in the product placement stakes, scoring no fewer than 13 placements in box-office hits since January 2003 ranging from "2 Fast 2 Furious" to "School of Rock."
Perhaps the most creative example of a Pepsi placement is in "Alien vs Predator" -- a bottle cap found in an archaeological dig is hung round the archeologist's neck. No Pepsi is consumed during the film.
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