 In what is becoming a traditional rite of winter, McDonald's has called together its three global agency networks to bounce off ideas about its global "I'm Lovin' It" campaign. Executives from Omicom's TBWA and DDB as well as Publicis Groupe's Leo Burnett spent time at McDonald's headquarters last Thursday and Friday with the goal of determining what should be running ad-wise in the global market in time for the company's annual convention in May. The agencies universally declined to comment and referred all calls to McDonald's. Sources did say that the agencies were not asked to alter the I'm Lovin' It campaign. McDonald's conducted a similar session last February to discuss the future of the campaign which resulted in the spots later produced by Leo Burnett and DDB. Sources also noted that any pitches made were not likely to be winner take all, as far as the agencies are concerned. In the end, there is likely to be a handful of spots adapted for global markets.
According to some blog sites, a considerable quantity of food additives, carcinogenics, causing allergies and that are also harmful to liver and kidneys are used in “McDonald's” franchisees.
“McDonald's” is often shown as a negative example of globalization. Often, these restaurants become the target of anti-globalists.
The term “McJob” was introduced by Canadian writer Douglas Coupland. McJob: - a low-paid and less-prestigious job.
“McDonald's” restaurants quite often become targets of terrorists.
Interesting facts:
- “McDonalds” is found in schools, on ships and in hospitals.
- In 1970, Americans spent 6 billion USD in a year in McDonald’s and in 2001; the figure was more than 110 billion USD. This is more than on higher education, computers and cars. More than on books, films, magazines, newspapers, videos and music put together.
- On any given day one-fourth of every adult in America eats in fast food restaurants. It’s difficult to avoid fast food, without depending on whether you eat there twice a day or avoid it or never ever have a hamburger, as many others in Russia.
- Today “MD” is responsible for 90% of new job places a year. Every year, the company recruits millions of people. But, the lowest salary is paid even at the largest employer. The only ones worse off can are the immigrants working in fields.
- An average American eats 3 hamburgers and 4 portions of French fries every week. Every eighth employee of the USA once worked in “McDonalds”.
- “MD” mostly uses pork, beef and potatoes in the USA and chicken- a little less than fast food “Kentucky Fried Chicken”.
- “MD” spends more on advertisements than any other company in the world.
- “Mr. MD”, a chicken with huge breast” is reared specially for “McDonalds”. The popular dish “Chicken Mc nuggets” in their menu is made from the white breast meat. It has changed the entire poultry industry. Now, chicken is not sold as a whole like 20 yrs back, but cut into pieces.
- The golden arches of “McDonalds”, according to psychologist Louis Cheskin - is a Freudian symbol. They are a “pair of huge breasts” belonging to McDonald’s mother.
- 96% of American preschool children immediately recognize the clown Ronald McDonald. That's a higher percentage of children that recognize Santa Claus immediately.
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