| This contest is fueled by the following news: |
|  In what is becoming a traditional rite of winter, McDonald's has called together its three global agency networks to bounce off ideas about its global "I'm Lovin' It" campaign. Executives from Omicom's TBWA and DDB as well as Publicis Groupe's Leo Burnett spent time at McDonald's headquarters last Thursday and Friday with the goal of determining what should be running ad-wise in the global market in time for the company's annual convention in May. The agencies universally declined to comment and referred all calls to McDonald's. Sources did say that the agencies were not asked to alter the I'm Lovin' It campaign. McDonald's conducted a similar session last February to discuss the future of the campaign which resulted in the spots later produced by Leo Burnett and DDB. Sources also noted that any pitches made were not likely to be winner take all, as far as the agencies are concerned. In the end, there is likely to be a handful of spots adapted for global markets. |
|
| | 25 Contest Pictures Page 1 2 3 - View All
|
|
