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|  In what is becoming a traditional rite of winter, McDonald's has called together its three global agency networks to bounce off ideas about its global "I'm Lovin' It" campaign. Executives from Omicom's TBWA and DDB as well as Publicis Groupe's Leo Burnett spent time at McDonald's headquarters last Thursday and Friday with the goal of determining what should be running ad-wise in the global market in time for the company's annual convention in May. The agencies universally declined to comment and referred all calls to McDonald's. Sources did say that the agencies were not asked to alter the I'm Lovin' It campaign. McDonald's conducted a similar session last February to discuss the future of the campaign which resulted in the spots later produced by Leo Burnett and DDB. Sources also noted that any pitches made were not likely to be winner take all, as far as the agencies are concerned. In the end, there is likely to be a handful of spots adapted for global markets.
According to some blog sites, considerable quantity of food additives, cancerogenic, causing allergy and also harmful to liver and kidneys are used in “McDonald's” franchisees.
“McDonald's” is often shown as negative example of globalization. Often, these restaurants become the target of anti-globalists.
Term “McJob” is introduced by Canadian writer Douglas Coupland. McJob:- low-paid and less-prestigious job.
“McDonald's” restaurants quite often become targets of terrorists.
Interesting facts:
... “McDonalds” is found in schools, on ships and in hospitals.
... In 1970, Americans spent 6 billion USD in a year in McDonald’s and in 2001, the figure is more than 110 billion USD. This is more than on higher education, computers and cars. More than on books, films, magazines, newspapers, video and music – put together.
... On any given day, today and yesterday, one-fourth of adult America eats in fast food restaurants. It’s difficult to avoid fast food, without depending whether you eat there twice a day or avoid it or never ever have a hamburger, as many others in Russia.
... Today “MD” is responsible for 90 % of new job place a year. Every year, company recruits millions of persons. But, lowest salary is paid even at the largest employer. Worse can be only with immigrants, working in fields.
... An average American eats 3 hamburgers & 4 portions of French fries every week.... Every eighth employee of USA once worked in “McDonalds”.
... “MD” mostly uses pork, beef and potatoes in USA and chicken- little less than fast food “Kentucky Fried Chicken”.
... “MD” spends more on advertisements than any other company in the world.
... “Mr.MD” , chicken with huge breast” is reared specially for “McDonalds”. Popular dish “Chicken Mc nuggets” in the menu is made from white breast meat. It has changed entire poultry industry. Now, chicken is not sold as a whole like 20 yrs back, but cut into pieces.
... Golden arches of “McDonalds”, according to psychologist Louis Cheskin - Freudian symbol. They are “pair of huge breasts” of McDonald’s mother...
... 96% of American preschool children immediately recognize clown of Ronald McDonald. More percentage of children at once recognizes SantaClaus. |
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