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| | It must be said that Range Rover is thinking ... big. In a spot tied to launch of the Ford unit's new supercharged vehicle, the company is tying the launch into the evolution of the world. WPP Group's Young & Rubicam Brands of Irvina, California, is working to help the carmaker to gain a greater prestige, a prestige that some consider has been lost in recent times. The ad campaign is expected to run throughout the course of the current model year. It will be included in magazines such as Wine Spectator and Cigar Aficionado. The campaign will include a new version of the automaker's so-called experimental road shows that will include chocolate tasting and orchid growing and cultivation tips to be held at luxurious spas and polo grounds.
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