Logos & Brands picturesAdvanced Photoshop Pictures Contest - 37 image entries
Contest Directions: 
BMW corporation already owns three car brands - BMW, Mini, and Rolls-Royce - and now it is planning to launch its fourth green car brand. The car will be designed environmentally friendly. The name of the car brand and the logo will be chosen later.
Photoshop famous logos and brands (company, products, etc.) any way you like. Examples include changing the names (FedUp , instead of FedEx, Coca Colt, etc.) You can even merge two different brands if you like. Your logos and brands can be shown separately or directly on the products.
[ browse best gallery pictures ] [ browse this contest gallery in high resolution ] Tag funny pix logos brands
Jackpot: 1st place: $5, 2nd place: $3 , 3rd place: $2
Started: 1/22/2008 6:00:00 AM, Ended: 1/24/2008 6:00:00 AM
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| This contest is fueled by the following news: |
| | Brand - also trademark, commercial name – it is a term in marketing, symbolizing the embodiment of an information system, related with a particular product or service. Generally includes in itself the name, logotype and other visual elements (character fonts, tonality and symbols).
Earlier term “Brand” (“Brand-name”) did not signify all trademarks, but only widely popular. Today it is used as a synonym to the term “trade name”.
Other synonyms: trademark, commercial name.
It is necessary to differentiate legal and psychological approach to the understanding of brand. From the legal point of view it is considered as trade sign, signifying the product manufacturer and liable to legal protection. From the customer’s psychological point of view (consumer research) the discussion is about the brand as about the information, saved in the memory of the consumer.
Target of advancement of the brand and its value and price.
The target of advancement of the brand is to be by the creation of monopoly in a given segment of the market. For example, many companies sell aerated water, but only Coca cola may sell Coca cola. Such a way indirectly the actions of antimonopoly regulators are treated.
The world famous trademark, surrounded by a list of expectations, associated with the products or the services, which are typically raised to the public. The Business Week regularly publishes the price of 100 brands – leaders, which are determined together with the company Interbrand.
First three leaders (2000-2007 years, each costs more than 50 billion dollars) – Coca cola, Microsoft and IBM.
Brands are the objects of purchase and sale.
There are two concepts, “Brand valuation” and “Brand evaluation”, which are translated into Russian language as same – “Brand Valuation”, but have principle differences.
* Brand Valuation is the value of the brand.
* Brand evaluation is the price of the brand.
Also many other concepts are used, such as brand capital, Brand power and so on. It is necessary to differentiate psychological value or power of the brand (this is “Intellectual Capital”) and financial brand price – these are the values of the discounted future money flows, generated by the brand for the organization.
The most “authorized” definition of brand belongs to The American Association of Marketing (American Marketing Associations — AMA): “Name, Term, Sign, Symbol, or Design or combination of all these, prescribed for the identification of the goods or services of the competitors”. This is an authorized definition, accepted in the legislation and order of most of the countries. However in this there is no place for one of the most important components of brand – a man, in whose mind it is created. |
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