| This contest is fueled by the following news: |
| Because it is one of the best known search engines on the Net today, Google can take liberties with its branding. For example, on holidays, the Google moniker appears with seasonal festive outfitting. In a creative showcasing of the Google brand, an examination is made of the Google homepage where the brand name is spelled out in Braille. Of course, few people actually can read what the Braille spells. But, there is still little confusion as to what the brand is being set forth. Google as created a unique niche for itself in the online industry. As a result, it can take liberties with its brand that other companies simply cannot. |
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