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This contest is fueled by the following news: Increasing numbers of over 60s are picking up joysticks to play video games, says a games company Codemasters. Nicknamed "grey gamers", they are buying the more diverse games around. "Because of the breadth of games now with more universal appeal, they are more enjoyable and social these days," said Codemasters' Richard Eddy. The games company see the trend as a "natural evolution" for silver surfers who have become more tech-savvy.