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This contest is fueled by the following news: The Atkins diet may be questioned by scientists, even though there are many celebrities and famous people who claim that it helped them get slimmer and look good again. Whether or not the diet works for the people, there may be a strong evidence this works for pets and maybe even wild animals. The British cat named Fidget went on this diet and lost half of its weight - down to 11 pounds. The cat's owner has already been approached by the dieting company with talks about the possible feature of the cat on the company products. In other words Fidget may become an animal spokesperson for the company. If the company decides to develop a diet for animals, it will most likely name it "Catkins". Potentially there's a high demand for it already. All slimming products target people and, none their pet animals. The owner of the cat considers him to be one of the fat people and wishes that more pets would follow his cat's example.