Energizer Bunny picturesAdvanced Photoshop Pictures Contest - 24 image entries
Contest Directions: 
Energizer Bunny has been a marketing icon of Energizer batteries since 1990s. It originally appeared as a parody for TV advertisements with Duracell Bunny who always outlasts any other toys powered by other batteries. In the parody Energizer bunny appears then swinging a huge mallet over Duracell Bunny's head. Eventually cool features of Energizer Bunny - sunglasses, blue sandals and a huge bass drum - made him more popular than Duracell Bunny, and established Energizer as the world's top battery brand.
Photoshop Energizer Bunny any way you wish. Some examples are: motivational and advertising posters with Energizer Bunny; putting him into movies and paintings, showing him fighting Duracell Bunny; redesigning Energizer Bunny; making other toys animals, or people look like Energizer Bunny, etc.
[ browse best gallery pictures ] Tags: energizer bunny
Jackpot: 1st place: $5, 2nd place: $3 , 3rd place: $2
Started: 3/9/2008 6:00:00 AM, Ended: 3/11/2008 6:00:00 AM
|  |
|
|
| This contest is fueled by the following news: |
| | The Energizer Bunny -- is an advertising icon and mascot of Energizer batteries. Pink hare in dark glasses and blue sandals, which incessantly beats a drum, is popular amongst the consumers around the world for over 17 years (after its debut in 1989) and entered into the history of advertisements as one of the most successful marketing icons.
Experts in marketing field unanimously declared, that Energizer Bunny is a unique example of how the marketing icon can emphasize and express the essence of marketing product -- in this case "long-lasting" batteries -- so interestingly, fresh, unobtrusive and unforgettable. In due course of time, from exclusively marketing and commercial object, Energizer Bunny has turned into a certain symbol of durability and infinite work. Term “Energizer Bunny” was incorporated in spoken language and was used to characterize people, distinguishing with inexhaustible energy and activeness. Even president Jr. Bush referred to Energizer Bunny in his electoral speech!
History of Energizer Bunny started with preview trailer, in which, employees of Energizer laboratory tested the new batteries in a pink hare toy. When the toy was switched-on, nobody and nothing could stop it -- Energizer Bunny went towards the door and disappeared behind it. Since then, Energizer Bunny, which disappeared from laboratory, continues to walk from one advertisement into another, ensuring popularity and commercial success to Energizer batteries.
Advertising Age included Energizer Bunny in hundreds of the most successful marketing campaigns and in five of the most outstanding icons of XX century. Besides this, Energizer Bunny was conferred with several awards in the marketing field, awarded at different times.
Despite all awards of Energizer Bunny, hare Duracell is more popular in Europe, which "works" in promotional advertisements of other batteries. Though, Duracell Bunny did not win so flattering rewards and awards, it would be unfair not to mention about it, since, it was the first to have appeared and served as prototype for the American fellow.
In Duracell advertisements, several bunnies, operated by various types of batteries, compete with each other. Aim of the advertisement is to show that the Duracell Bunny always works longer than others and always comes out as winner.
It is no wonder that people frequently get confused with these two icons: Energizer Bunny and Duracell Bunny. However, considerable differences exist between them. For example, pink bunny always beats a drum in the advertisements of Energizer batteries, whereas, Bunnies in advertisements of Duracell batteries play football or take part in marathon races and naturally, Duracell Bunny always wins over the contenders.
Nevertheless, activity areas of bunnies are clearly demarcated: Duracell Bunny does not appear in advertisements in the USA and Energizer Bunny -- a rare visitor in Europe. |
|
| | 24 Contest Pictures Page 1 2 3 - View All
|
|
