| This contest is fueled by the following news: |
|  Winemakers are uncorking a new take on wines with fun packaging and lower prices. The goal is to make wine more "accessible" to be a more popular choice for young, hip palates. Virgin Group founder Richard Branson will announce Virgin Vines, a wine brand that aims to bring a brash attitude to what has been considered by many a high-brow, rather than hip, product category. The screw-top wines, from a venture by Virgin and liquor company Brown-Forman, are the latest of a new crop trying to woo twentysomethings away from beer and high-end vodka.
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