| This contest is fueled by the following news: |
|  Ever since it was clear that Apple's 2001 foray into digital music would be a smashing success, naysayers have been proclaiming that it was only a matter of time before competitors would catch up to and eventually surpass the wildly popular iPod player. Even though this prediction has so far proved no more reliable than an Enron balance sheet—as of this summer, the iPod was claiming a 74 percent market share of digital music players—Apple CEO Steve Jobs feels the pressure. "Playing it safe is the most dangerous thing we can do," he recalls telling a gathering of Apple's hundred brightest execs and engineers last year. "We have to get bolder."
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