Contest Directions: [ American Journal of Clinical Nutrition reported that consumption of cola leads to significantly lower bone density, higher bone fracture risk for women, and to bone-thinning disease osteoporosis, according to the new study of more than 2,500 adults. However, the study found no such harmful effects for men who consumed cola on a regular basis. ] OK, the good news is drinking cola does not cause bone fractures in men. The bad news - it's causing bone fractures in women. I hope whoever conducted the research did not mix up the results for men and women. Because otherwise I can envision this report months ahead: "The bad news is we've been treating the wrong group (women) against bone fractures. The good news is men are slowly starting to recover." When asked to comment on the situation, Pepsi and Coke bosses said that "bones are like rules - they're made to be broken."
In this contest you are asked to photoshop new advertising campaigns for either Pepsi-Cola or Coca-Cola featuring some element of bone thinning, bone fracture (broken bones), or osteoporosis. If you use people in your chop, please use "women victims" only, because the research found harmful effect only for women. Feel free to create cast paintjobs or bandage paintjobs promoting Coca-Cola or Pepsi-Cola.
Keb 7Up, a PepsiCo company, has printed this medical periodical to aid in the treatment of Osteopepsiosis. Osteopepsiosis is a bone malady associated with women drinking too much cola and the deformation of the spine.
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This contest is fueled by the following news: A new study suggests that women who want to maintain strong bones need to avoid cola beverages. Dr. Katherine Tucker of Tufts University conducted a study of more than 2,500 adults. She determined through the study that women who drank a cola beverage daily has a lower bone mineral density (BMD). This was particularly the case in regard to the hips of these women. Women who drank less than one serving of cola a month has a much higher BMD. BMD strongly is linked to the risk of bone fractures. The study appears in the American Journal of Clinical Nutrition. Researchers tested BMD in the spine and at three points in the hips of the participants within the study. A total of 1,413 women and 1,125 men were included in the study. The study did conclude that when it came to women, the greater the consumption of cola, the more bone-thinning occurs. The same hold true for diet, regular and even caffeine free cola beverages. Researchers noted that cola contains phosphoric acid that effects the ability of the body to absorb calcium appropriately. Caffeine independently has been linked to increasing the risk of osteoporosis. In the end, it appears that women who are worried about osteoporosis and other bone related problems should abandon cola beverages.