| Modern Alliance of Watch Producers:
There is a reason for the appearance of rather small number of new exclusive watch models - just 5-10 a year per brand: they are very convenient for trade. Put in a little-known boutique elite watch brands are cheaper and easier than working with world-renowned brands. The collection will be small, the cost is less, and, oddly enough, to sell the five models on display in the window, it is much easier than 20 hours from the mark "with history". In addition, no competitors with whom the customer can compare prices, hence the "little hours" shop may have a large margin.
One consequence of the globalization and inexorable market monopolization by large companies leads to the fact that selling the historical, well-known and reputable brand of the level of Patek Philippe and Breguet can be in only powerful, respectable outlets. "Grand" is required for their collections and a good environment, keeping a large collection and serious efforts for progression. Beginners do not pull out these terms. So, attempting to increase the prestige of brands, Omega has reduced the number of stores where it is represented and focused on the major networks and their own branded boutiques. Thus, the famous brand automatically opened the way for a large number of little-known independent watch companies.
What are the arguments given by a person who buys a recent brand watch? "I chose this model because the brand is not replicated and do not want to be like everyone else." Familiar phrase? In fact, it is not the whole truth.
This is not like "he bought them" but they "were sold to him" in the store. A man would never have gone after them to distant lands on a snow-covered factory or in the world's only boutique on a narrow street of Le Locklear. He just went to the watch shop and chose what looked to be the most vivid and on top if it was encouraged by the seller. Outstanding are replicas and staff are trained to sell the brands with the greatest margin.
If the stars are shining, it means that someone needs it. In this case, it is not only necessary for just connoisseurs of sophisticated and exclusive mechanics. One of the factors leading to the sharp increase in the number of new luxury watch brands is that people are simply bound to them.
The fast way of any known brand to get from the first collection to the title of a "prestigious manufacturer" would have been impossible, if the main weapon of our time, the media, was not there. It is not about the cost of an advertising campaign, involving celebrities as ambassadors, and the participation in high-profile PR-campaigns. We're talking about a completely sincere and selfless interest, shown by journalists to any new luxury brand watch that appears on the horizon. Journalists need something to write and this applies not only to the writers of professional watch publications. At trade fairs in Basel and Geneva, there are enough representatives both from "glossy" magazines and the serious business and analytical press. All they need is worthy information and the emergence of a new and unusual brand of exclusive watches - a much better version of it, than the release of another classic model of the historic make.
About the launch of a brand new line of watches Roman Jerome Titanic DNA with the body made of the sheath from the "Titanic" could be read in virtually all post-Basel editions of magazines. Roman Jerome did not spend a dime on the publication, and watches of the first edition were sold before the surge of many reprints of the event reached the regional press. Such a successful "promotion" was mainly credited to Ivan Arp, who invented the concept of Titanic DNA. Arp is one of the most skilled watch managers for Roman Jerome and helped Jean-Claude Biver change a dying Hublot into a trendy brand. Well, which of the journalists have checked if it was true that the body of Titanic DNA is made from a piece of the Titanic?
With each new luxury brand, appearing in the market, there is a reliable guarantee of a sharp public obstruction. Journalists, who write about the watch, do not buy gifts from manufacturers: they are sincere in their job. In this context, the columnists are reminded of a permanent guest in the cabin of Mrs. Verdurin for the "Search of Lost Time" Marcel Proust. Who does not remember this great society, in which there were people of diverse and scholarly background for the forming of each new member of the "circle" with a less valued quality - loyalty. Each guest need not be perfect in his skill to hosts and not miss any invitation from Verdurins. Anyone who stops to accept the lifestyle and thoughts of Verdurins as right was immediately deprived of their love and respect. Today also on the special watch lovers sites, one does not find critical analysis of any new big items. If, for example, the watch set to a normal caliber ETA 2824-2, without any complications, observers simply focus on the features engravings of lift, design of the dial or the original design of the bracelet buckle. Semper fidelis, “always right" - the motto of the Gallic knights of the 18th century, the city of Lviv, of the salon Ms Verdurin, U.S. Marines, and now are the time observers.
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This weekend it's time to reset the clocks again as Daylight Saving Time begins. We will lose an hour of sleep as we "Spring Forward" and turn the hands ahead one hour. Daylight Saving Time was instituted in the United States during World War I in order to save energy for war production by taking advantage of the later hours of daylight between April and October. Daylight Savings Time (DST) begins each year at 2:00 a.m. on the second Sunday in March in most of the United States and its territories. However there are some places that have not bought into this campaign: it is not observed in Hawaii, American Samoa, Guam, Puerto Rico, the Virgin Islands nor the state of Arizona except for the Navajo Indian Reservation, which does observe DST.
