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This contest is fueled by the following news: The very last thing that one John Gendron wants to have to do during the holidays is to climb on his steep pitched roof to hand a wreath from the chimney. In this day and age, he does not need to climb to his roof. Rather, he hires a contractor to put a wreath on his chimney and two more high and the house. The contractor also hangs Christmas lights on the house and in crabapple trees in his front yard. In fact, tens of thousands of Americans will do exactly the same thing: hire a contractor to decorate for the holidays. Leery of ladders and lacking expertise, these people will open up their wallets and hire other people to do the holiday decorating work for them. This Christmas marks the third year that Gendron has hired Lucas Tree Experts, a Portland, Oregon, tree service company, to install his Christmas decorations.