| This contest is fueled by the following news: |
| | In introducing its new Explorer in Japan, Ford has put the steering wheel on the wrong side ... on purpose. Over the course of many years, Ford has sold right hand drive model cars in Japan where everyone drives on the left. Studies conducted by Ford showed that left hand drive cars are viewed as expensive status symbols and that by switching the steering wheel to the other side would enhance the allure of the Explorer in Japan. The company wants to attract upscale buyers in that country. Ford Japan President Katsuhiko Sato stated that the Explorer is an offering of the American way, an easier lifestyle that puts emphasis on the individual.
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