| This contest is fueled by the following news: |
| | It now appears that energy packed or infused sports drinks simply are not enough in the 21st century. Alas, now there are being introduced onto the market jelly beans that are vitamin laced and chews that are stoked with ginseng. Industry analysts and insiders gathered in Chicago for North America's biggest candy trade show. The odd pairing of candy and fitness appears to make economic sense and to be the wave of the future. Overall, consumers are buying more than $3 billion a year in energy gels, bars and beverages. The total sales volume of the confections industry is $25 billion annually.
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