| Budweiser is a king of American beer.
The USA is a leading beer manufacturer worldwide. The 40 percent volume of production in the country belongs to largest brewing company in the world "Anheuser-Bush Inc", located in St.Louis, Missouri.
History of this firm began with a small brewery, formed in 1852 by George Schneider. In 1860, it was taken over by Eberhard Anheuser. Four years later, Adolphus Busch, son-in-law of Anheuser became co-owner of firm, who managed to transform imperceptible city brewery into giant of national scale.
In 1876, Busch started mass production of "Budweiser" beer, which at present, is most popular beer in the USA. Success is due to originality in preparation of beer and its composition. The following form the composition: Barley malt, rice-grain, hop, yeast and water. Water is from artesian sources, undergoing 10 purification stages, without color and odor. Pasteurized "Budweiser" beer does not contain some preservatives, does not become bitter and does not ferment. Manufacture and maturing demand huge expenditure. Unique maturing method of beer in beech barrels, which lends unique taste and softness to beer. It can be easily consumed.
Budweiser by Anheuser Busch, USA:
In 1958, an Agreement for indicating the place of origin of items is enforced. Now, in America this beer is produced by leading brewing concern Anheuser Busch.
Further development of local and foreign markets was started only after n already only after 1989. In 1989, entire managerial staff of the factory was replaced by new managers, who adopted more aggressive marketing policies. Thanks to new policy of management of the factory, by middle of 1990s, company Budweiser could occupy third place in beer sales in Czech republic after bigger players such as Plzensky Prazdroj and Prague Breweries.
From 1991 to 1997, complete re-structuring of factory was taken up, which gave possibility to Budejovicky Budvar to increase its productivity considerably and touch 15 million deca liters of total amount of beer production. In first half of 2003, Budejovicky Budvar sold 5 832 490 decalitres of beer and occupied 4th place amongst the Czech beer manufacturers.
Very quickly Budweiser achieved improbable success on export front. For example, 1991 — export to 18 countries worldwide, 1995 — 24 countries, 2000 — 56 countries on all five continents. Budweiser makes 31 % of export of all Czech beer and occupies 1st place amongst the Czech manufacturers for export. This is most popular Czech beer in the world. Main countries for export are Germany, The Great Britain, Slovakia, Austria etc.
By the end of 2004, brewing company “Budweiser Budvar” has won more than 40 awards in homeland and as well as abroad. For last three years, the company has received six medals of international competition "World Quality Selections", at which the quality of production is checked. One more major victory on international arena —first place, occupied in competition “World Beer Cup”, held in Edinburgh (Scotland). Trade mark Budweiser Budvar was included into 50 most prestigious brands of The Great Britain.
In October, 2007, dark lager Budweiser Budvar was winner in one of the most major competitions worldwide — “World Beer Awards”, which is organized by British magazine on beer “Beers of the World”, and has been conferred with title "World's Best Lager". Representatives of factory state, that this grade is unconditional leader, its sales constantly and swiftly grow. Only in 2006, production volume of Budweiser Budvar was increased by 56 % when compared to the production volume in 2005.
Maturing process of dark beer “Budweiser Budvar Dark Lager”, which was launched only in August, 2005 is interesting. Since this beer is low fermentation beer, secondary fermentation of beer is done at a temperature of 5—10°C for eighty days during its preparation. Maturing process of this brand of Budweiser Budvar lasts for whole 90 days and moreover, caramel is not used in the formula. This beer is prepared from artesian water and four types of malts, which are roasted according to special technology. Thanks to all this, beer "Budweiser Budvar Dark Lager" possesses excellent and balanced taste with pleasant tinge of hop and slight bitterness. It is possible to try this grade of beer even in Russia.
And in general, well-known “Budweiser” has entered the Guinness World Records. It differs with highest alcohol content and slightly sweetish-spicy aroma.
At present, factory Budvar is one of the largest beer manufacturers in Czech Republic as during former times and pleases the admirers with invariable quality and with its new beer brands.
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The famous Budweiser beer brand was sold to Belgian-Brazilian brewer InBev, as a part of the Bev's takeover of Anheuser-Busch for 52 billion dollars (33 billion euros). The deal made InBev the world's biggest brewer. Such a purchase of major American brewer by a foreign company was possible largely due to the weak dollar.
