The famous Budweiser beer brand was sold to Belgian-Brazilian brewer InBev, as a part of the Bev's takeover of Anheuser-Busch for 52 billion dollars (33 billion euros). The deal made InBev the world's biggest brewer. Such a purchase of major American brewer by a foreign company was possible largely due to the weak dollar.
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The USA is a leading beer manufacturer worldwide. The 40 percent volume of production in the country belongs to the largest brewing company in the world "Anheuser-Bush Inc", located in St.Louis, Missouri.
The history of this firm began with a small brewery, formed in 1852 by George Schneider. In 1860, it was taken over by Eberhard Anheuser. Four years later, Adolphus Busch, the son-in-law of Anheuser became co-owner of the firm, who managed to transform the imperceptible city brewery into a giant of national scale.
In 1876, Busch started mass production of "Budweiser" beer, which at present, is the most popular beer in the USA. Success is due to the originality in the preparation of the beer and its composition. The following forms the composition: Barley malt, rice-grain, hop, yeast and water. The water is from artesian sources, undergoing 10 purification stages, without color or odor. Pasteurized "Budweiser" beer does not contain preservatives, does not become bitter and does not ferment. The manufacture and maturing demand huge expenditure. The unique maturing method of beer in beech barrels lends the unique taste and softness to the beer. It can be easily consumed.
Budweiser by Anheuser Busch, USA:
In 1958, an Agreement for indicating the place of origin of items is enforced. Now, in America this beer is produced by the leading brewing concern Anheuser Busch.
Further development of local and foreign markets was started only after 1989. In 1989, all the managerial staff of the factory waere replaced by new managers, who adopted a more aggressive marketing policy. Thanks to the new policy of management in the factory, by the middle of the 1990s, company Budweiser could occupy third place in beer sales in the Czech republic after the bigger players such as Plzensky Prazdroj and Prague Breweries.
From 1991 to 1997, the complete re-structuring of the factory was taken up, which gave the possibility to Budejovicky Budvar to increase its productivity considerably and touch 15 million deciliters of the total amount of beer production. In the first half of 2003, Budejovicky Budvar sold 5,832,490 deciliters of beer and occupied 4th place amongst the Czech beer manufacturers.
Very quickly Budweiser achieved improbable success on export front. For example, 1991 — export to 18 countries worldwide, 1995 — 24 countries, 2000 — 56 countries on all five continents. Budweiser makes 31% of all the Czech beer exports and occupies 1st place amongst the Czech manufacturers for exports. This is the most popular Czech beer in the world. The main countries for export are Germany, Great Britain, Slovakia, Austria etc.
By the end of 2004, the brewing company "Budweiser Budvar" had won more than 40 awards in its homeland and as well as abroad. For the last three years, the company has received six medals at the international competitions "World Quality Selections", at which the quality of production is checked. One more major victory on the international arena was a first place for the "World Beer Cup", held in Edinburgh (Scotland). The trade mark Budweiser Budvar was included into 50 of the most prestigious brands of Great Britain.
In October, 2007, dark lager Budweiser Budvar was a winner in one of the most major competitions worldwide, the"World Beer Awards", which is organized by British magazine on beer "Beers of the World", and has been conferred with the title "World's Best Lager". Representatives of the factory state, that this grade is the unconditional leader, its sales constantly and swiftly grow. Only in 2006, the production volume of Budweiser Budvar was increased by 56% when compared to the production volume in 2005.
The maturing process of the dark beer "Budweiser Budvar Dark Lager", which was launched only in August, 2005 is interesting. Since this beer is low fermentation beer, secondary fermentation of beer is done at a temperature of 5—10°C for eighty days during its preparation. The maturing process of this brand of Budweiser Budvar lasts for 90 days and moreover, caramel is not used in the formula. This beer is prepared from artesian water and four types of malts, which are roasted according to a special technology. Thanks to all this, the beer "Budweiser Budvar Dark Lager" possesses an excellent and balanced taste with a pleasant tinge of hops and a slight bitterness.
And in general, the well-known "Budweiser" has entered the Guinness World Records. It differs with the highest alcohol content and slightly sweetish-spicy aroma.
At present, the factory Budvar is one of the largest beer manufacturers in the Czech Republic.