Brand Confusion

Contest Info

  • Started: 5/18/2008 18:00
  • Ended: 5/21/2008 06:00
  • Level: advanced
  • Entries: 25
  • Jackpot:
  • FN Advanced 1st Place $5
  • FN Advanced 2nd Place $3
  • FN Advanced 3rd Place $2
Brand Confusion
Contest Directions: With so many imitating brands coming from the East, it's easy to have brand confusion. In a recent case a company imitating Polo Ralph Lauren brand sold thousands of handbags to customers who thought they were buying the original Polo bags. At a close inspection handbags read "Polo Marco Hiuui", even though the words Marco Hiuui are printed in small font, while "Polo" and a look-alike logo are printed in large size.
Let's take brand confusion to a new level and swap any two brands. Take any product with famous brand (or just logo) and substitute a name from another brand. For example, take the famous Nike logo and in Nike font letters write "Puma". Take a Snickers candy bar and substitute "Snickers" for "Nescafe" written with Snickers distinctive letters. These are just some ideas.

Contest Info

    • Started: 5/18/2008 18:00
    • Ended: 5/21/2008 06:00
    • Level: advanced
    • Entries: 25
    • Jackpot:
    • FN Advanced 1st Place $5
    • FN Advanced 2nd Place $3
    • FN Advanced 3rd Place $2
25 pictures
  • Whiskey Baby Formula

    Whiskey Baby Formula
        • Excellent. Looks like ad poster for Similac too.
        • I think that Keb was weaned on that very brand of JD Similac

          Very nice work.

          [Edited by User on 5/20/2008 1:19:43 PM]
        • Gerber baby nice touch. Fortified with Valium??!
        • Thanks Folks

          If your going to give your infant whiskey, you might as well throw in some valium.

          [Edited by User on 5/21/2008 6:50:36 AM]
        • Congrats on the Gold Rain...
          Love the bear it just makes the image so cute...
  • Prozac Pringles

    Prozac Pringles
        • Top notch. Maybe add spirals to or around the eyes??
        • Congrats Malinselene on your 1st silver Nice job on the font. Looks like you had to hand draw the extra letters?

          [Edited by User on 5/21/2008 6:53:03 AM]
        • Silver prozac for malinselene - congratulations!
        • Congrats on the silver Malinselene, this looks really real great job
        • congrats on the win...very clean and realistic work...i think they should not vote 5 for this one...WTG
        • If it were Lays, "Betcha cant eat just one"
  • Penny Breath Mints

    Penny Breath Mints
  • Starbucks Skoda

    Starbucks Skoda
  • Durex Batteries

    Durex Batteries
        • Great concept. Durex logo is a tad too saturated compared to the colours in the battery pack, overall nice work.
  • Diet Draino Soda

    Diet Draino Soda
  • Metamucil Doritos

    Metamucil Doritos
  • Castrol Cola

    Castrol Cola
  • Ben & Jerry's Infidel Ice Cream

    Ben & Jerry's Infidel Ice Cream
  • Volkswagon Notebook

    Volkswagon Notebook
        • that's not VW, but WV
          i.e. delivered with Windows Vista!

          [Edited by User on 5/20/2008 3:48:37 AM]
  • Tampax Mints

    Tampax Mints
  • Colgate Shoe Polish

    Colgate Shoe Polish
  • Pampers Pads

    Pampers Pads
  • Pizza Air Plane Delivery

    Pizza Air Plane Delivery
        • Pizza hut logo on side of plane looks great, The red cover up on the tail is slightly visible where in meets the original colour under logo.. Try gaussian blurring your seams together.
  • Rolls Royce Lada

    Rolls Royce Lada
        • I think they are made in Russia?

          The lighting on the hood ornament is tricky but I think your shadow on the Lada logo bezel edge should only be at the bottom ( a bit on the right). Not the left.
  • Automotive Confusion

    Automotive Confusion
        • You should put the Forrari logo on the car where the real ferrari logo is.
  • Hewlett Packard Harry Potter Book

    Hewlett Packard Harry Potter Book
        • There's multiple HP Harry Potter submissions .. whos idea was it?! You're first anyhow! Probably should sneak a computer into that image among the jewels.
  • Futurama Suicide Telephone Booth

    Futurama Suicide Telephone Booth
  • Apartide Laundry Detergent

    Apartide Laundry Detergent
  • Heineken Cola

    Heineken Cola
        • alcoholic coke .. they used to sell it in Canada under the brand name Molson Kick. No one bought it.
  • HP Monitors

    HP Monitors
  • Kia Plane

    Kia Plane
        • I know KIA - Korean car brand
          The concept is good, but the KIA logo is somewhat blurry
        • Nice work - but you should try finding a higher rez source image for next time.
  • Carlsberg Cola

    Carlsberg Cola
        • The concept has a merit, but somehow the whole thing looks two-dimensional.
  • Not the FN Logo

    Not the FN Logo
  • Yoogle

    Yoogle
25 image entries
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This contest is fueled by the following news: A brand (also a trade mark) is a term in marketing, the symbolic presentation of complex information, related to a particular product or service. Generally it includes the name, logo and other visual elements (characters, colored figures and symbols). Previously the term "brand" ("brand-name") meant not any trade mark, but only widely popular one. Nowadays it is used as a synonym for the term "trade mark". Other synonyms: mark, trade mark. It is important to distinguish the legal and psychological approach to understand the brand. From the legal point of view, only the trade mark is taken into consideration, designating the manufacturer of the product and that its rights are protected. From the point of view of consumer psychology the discussion is about the brand as information, retained in the memory of consumers. The purpose of promotion is to create a monopoly in a given market segment. For example, many firms sell aerated water, but only Coca-Cola can sell coca-cola. In this way the working of antimonopoly regulators is dealt indirectly. The people have a lot of expectations associated with a product or service, from a globally popular trade mark. Business Week regularly publishes the worth of the 100 top brands, which are determined together with the company Interbrand. The top three brands (from 2002 to 2007, each worth more than 50 billion dollars) are - Coca-Cola, Google and Microsoft. Starting from the year 2005 the company Interbrand publishes the list of top Russian brands. The top three in the year 2006 (worth more than 1 billion dollars) were Beeline, MTC and Baltika. Interestingly, that the brands like "Gazprom" or "Sberbank" were rated below the brand like "Baltika". Obviously, these brands don't induce unique and positive associations in the consumers. Brands are the object of purchase and sale. There are two types of notions "brand valuation" and "brand evaluation". Brand valuation is the value of brand. Brand evaluation is the worth of brand. Similarly, many other notions, like brand capital, the power of the brand etc are used. It is important to differentiate the psychological worth or power of the brand (this is "capital in the brains") and the financial worth of the brand which is the rating for discounted future monetary flows, being generated by the brand for the firm.