| This contest is fueled by the following news: |
| | Advertisers are likely to be the winners as
packaged goods titans begin a new battle for customers and ramp up marketing, industry analysts said. Advertising agencies and media companies stand to gain as early as the fourth quarter of this year, but competition between them for those dollars will be fierce, analysts said. In the last two years, marketing battles between telecommunications providers and a fresh rivalry between automakers helped boost overall U.S. advertising spending out of a multi-year slump. |
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